Therme Group has announced Rainer Maelzer as its new chief entertainment officer as the company expands its wellbeing resorts worldwide.
Maelzer will oversee the development of Therme Group’s next generation of recreational experiences, redefining how water-based attractions are integrated into the broader wellbeing landscape across its growing portfolio of destinations worldwide.
A pioneer in immersive, water-based attractions, Maelzer has decades of experience in the field, having co-founded wiegand.maelzer, the company behind the signature attraction systems featured across Therme Group's entertainment projects.
Therme Manchester indoor water park, which is part of Therme Group’s plans to expand its wellness resorts.
He previously served as president of WhiteWater and co-invented major attractions, including the award-winning SlideWheel. Maelzer has also received industry recognition for his contributions to experiential entertainment.
"Rainer brings a unique global perspective to Therme Group as we continue to evolve immersive experiences centred on wellbeing, connection, and shared experiences for guests of all ages," said Robert Hanea, founder and chief executive officer of Therme Group.
"His expertise in developing world-class attractions and experiential environments will be instrumental as we expand Therme destinations internationally, helping shape engaging, family-oriented spaces that blend innovation, recreation and wellbeing."
This comes amid Therme Group’s plans to expand its wellness resorts, with the Vienna-based company building new destinations in locations including Manchester, Dubai and the US.
The Therme Euskirchen water park is operated by Therme Group, which is expanding its wellness resorts globally.
"I’m honoured to be joining Therme Group at such an exciting moment in its global expansion. Therme is redefining how entertainment, wellbeing, and human connection can come together through immersive experiences designed for guests of all ages," said Maelzer.
"I look forward to helping shape the next generation of destinations worldwide, and create a perfect harmony and symbiosis between the company’s unique architecture and its attractions."
In addition to his role as chief entertainment officer, Maelzer will remain closely involved with Therme Ent GmbH, the specialised innovation and project company responsible for developing and delivering Therme Group’s entertainment offerings worldwide.
Images courtesy of Therme Group
