WildBrain CPLG, a global leader in entertainment, sports, and brand licensing, is set to drive location-based entertainment (LBE) growth outside of the Americas for the popular Miraculous franchise, in an extended collaboration with the international entertainment giant Miraculous Corp.
This new representation expands on WildBrain CPLG’s remit to spearhead licensing efforts for Miraculous Corp outside the Americas, building on a six-year partnership in Germany, Switzerland, and Austria.
A multi-year licensing agreement, which commenced on 1 October 2025, appointed WildBrain CPLG to accelerate consumer products programmes in major markets across EMEA and Asia-Pacific, with an emphasis on long-term brand growth in key categories.
To ensure consistency in local knowledge and brand, broadcast partner TF1 remains the agent for France.
Now, WildBrain CPLG will also lead LBE initiatives for Miraculous, opening up new immersive experiences and helping bring the brand to life for fans throughout EMEA and APAC.
Delivering meaningful brand experiences
In a separate and independent agreement from WildBrain CPLG's representation activities, Miraculous Corp is opening additional Miraculous Family Entertainment Center locations in the Middle East through a direct agreement with Ground Control Entertainment.
The previously announced Doha flagship is set to open in August 2026, with further venues planned for Jeddah and Mecca in Saudi Arabia.
Roz Nowicki, global head of consumer products, Miraculous Corp, says: "Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous.
"Following the success of MOIR’s recently launched Miraculous Experience: Superhero Training in Paris, and our partnership with Ground Control to launch three new attractions across the Middle East, we’re excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space.
"WildBrain CPLG’s growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally."
Maarten Weck, chief commercial officer and managing director, WildBrain CPLG, says: "As location-based entertainment continues to redefine how fans engage with their favorite brands, we’re excited to bring our expertise in immersive experiences to the Miraculous franchise.
"From exhibitions and family attractions to branded retail and entertainment destinations, we see tremendous opportunity to expand the brand’s footprint and create meaningful fan experiences across EMEA and Asia-Pacific."
A growing universe
In addition to LBE, WildBrain CPLG continues to oversee licensing efforts for Miraculous Corp across a wide variety of consumer product categories.
These include apparel and accessories, consumer electronics, homeware and domestics, food and beverage, footwear, health and beauty, novelty and gift items, paper products, promotions, school and art supplies, pet products, and sporting goods. WildBrain CPLG also manages local language publishing and toys and games.
The Miraculous universe continues to grow as one of the foremost children's entertainment franchises worldwide. Now airing its sixth season, the seventh season of Miraculous: Tales of Ladybug & Cat Noir is already in production and is set to launch this year.
Building on the brand’s international momentum, the 52-episode micro-content series Miraculous Chibi debuted in late 2025. To further extend the franchise’s narrative universe for fans around the world, the much-awaited new spin-off series, Miraculous Stellar Force, is currently in production.
Earlier this year, WildBrain CPLG and Dr. Seuss Enterprises announced an expansion of their longstanding consumer products collaboration.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
