Zero Latency, a global leader in VR entertainment, has announced the appointment of industry veteran Brett Bovio as senior venue success manager, heading Venue Success, the company's newly launched international support function for its venue network.
Venue Success is a newly developed initiative that offers Zero Latency's global network of operators dedicated, practical support beyond the technology and license itself, helping maximise the performance of their venue and attractions.
This spans areas including revenue growth, pricing and session strategy, local marketing, visitor experience, and operational best practice, benchmarked against data from across the network.
Operator-side experience
The new offering is led by Bovio, who brings nearly two decades of operational experience across location-based entertainment (LBE). His career has included roles at Walt Disney World, Sky Zone, Level99, the Boston Bruins, and, most recently, Apex Entertainment, a multi-site entertainment destination in the US.
Crucially, Bovio has personally operated Zero Latency venues through MindTrek VR, bringing first-hand operator-side experience to this role.
Daniel Littlepage, chief growth officer at Zero Latency, says: "Our operators have always told us they want a partner invested in their business succeeding, alongside the world-class technology and experiences.
"Venue Success is us formalising that investment, and Brett's track record running LBE venues himself makes him exactly the right person to lead it."
"I understand the realities of running an LBE business because I've been on the operator side of the table myself," says Bovio.
"Venue Success is about bringing that experience together with what we're seeing across the whole Zero Latency network, so every operator has a practical, tailored plan for growth."
Last month, Zero Latency shared the results of The state of location-based VR 2026, the largest consumer study ever run on location-based VR. This found that immersive VR is the most wanted attraction in entertainment venues. Yet, as one that many venues don't offer, it presents real potential for operators.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
