Saudi Arabia stories

Saudi Arabia is rapidly emerging as a powerhouse in the global attractions industry, driven by ambitious Vision 2030 initiatives to diversify the economy and position the kingdom as a premier tourism destination. For industry stakeholders, Saudi Arabia presents a landscape rich with opportunities, blending ancient heritage with cutting-edge developments.

The country’s strategic focus on tourism is evident in the giga projects underway. The Red Sea Project, a luxury tourism development encompassing an archipelago of pristine islands, aims to set new standards in sustainable tourism. Meanwhile, NEOM, the futuristic mega-city, promises to be a hub of innovation and technology.

Heritage plays a central role in Saudi Arabia’s tourism strategy. Al-Ula, home to the UNESCO World Heritage site of Hegra, will be a world-class cultural and archaeological destination. However, the preservation of these sites, coupled with the integration of modern visitor amenities, is not just about offering immersive experiences. It is also about fostering a deep sense of cultural connection and appreciation, connecting visitors with the kingdom’s rich history.

Entertainment and leisure are also critical components of Saudi Arabia’s attractions landscape. Qiddiya, positioned as the kingdom’s future capital of entertainment, sports, and arts, will feature a range of attractions. This includes theme parks, water parks and world-class sporting facilities. These developments are tailored to cater to both local and international visitors.

The kingdom’s proactive approach to public-private partnerships (PPPs) offers a fertile ground for investment and collaboration. The Saudi government is actively seeking partnerships with global leaders in the attractions industry.

Saudi Arabia’s vision for its attractions industry is creating many opportunities for businesses worldwide. By blending its rich cultural heritage with innovative developments, the kingdom will become a pivotal player on the global tourism stage.