Swamp Motel has announced a new AI-driven location-based entertainment (LBE) experience called Saint Jude, opening in London in January 2023.
The immersive entertainment company previously opened a theatre experience in London called The Drop. This came after its Isklander trilogy of online mystery experiences – Plymouth Point, The Mermaid’s Tongue and The Kindling Hour.
Created in partnership with artificial intelligence (AI) company Charisma, Saint Jude is launching in London on 24 January and is available through 11 March.
The immersive experience begins as guests walk through the door of a mysterious government building in Westminster, home to an organisation called St. Jude’s.
The company’s mission statement is as follows: “Our innovative software reads the brain patterns of sleeping coma patients, before transforming them into speech in a split second, allowing you to converse with minds we once thought were lost.
“Now, St. Jude’s are looking for willing participants to join the programme and explore the minds of their sleepers.“
During Saint Jude, audiences engage with innovative AI technology created by Charisma. They will communicate with the brainwaves of coma patients and interact with AI-powered characters and live performers.
Swamp Motel founders and creative directors Clem Garritty and Ollie Jones said they aim to create “genre-bending, technologically advanced theatre” and “exhilarating, interactive experiences that blur the lines between fantasy and reality”.
Immersive theatre and artificial intelligence
“Immersive theatre and Charisma’s artificial intelligence both share the same goal: to pioneer new forms of entertainment by casting audiences inside the stories themselves,” said Guy Gadney from Charisma.
“This means that participants can speak to the characters, influence their emotions, and then even change the story itself.”
Saint Jude will be a “powerful experience combining the best immersive storytelling with the best in advanced AI to create a stunning new production”, said Gadney.
Images: Swamp Motel
