Creative Principals, a creative design studio specialising in world-class brand and attraction experiences and thought leadership, has announced an update to its website, Ask.Buzz. This resource is inspired by the great Harrison ‘Buzz’ Price and his pioneering ‘roller coaster maths’, and now includes museums and other attractions in addition to theme parks.
Geoff Thatcher, co-founder of the website, says: “When we launched Ask.Buzz in 2020, we focused on theme parks, but now you can crunch peak day, design day and other feasibility numbers for museums or any other attraction you might be working on.”
Thatcher founded Ask.Buzz with other leaders in the industry including Buzz’s son David Price, Bob Chambers, The Producer’s Group, Ty Granaroli, Paramount, Vlad Pearlman, Backpack Creative, and Zoe Thatcher, Creative Principals.
The website was originally developed to allow designers to share ideas with Buzz Price in charrettes. Thatcher explains: “We wanted to give creatives in our industry the ability to quickly crunch numbers using the formulas in Price’s book Walt’s Revolution By the Numbers.”
The most recent version, led by Joel Thatcher of Creative Principals, extends the potential of Ask.Buzz to museums. The website now also provides a new “Free Form” option, which allows users to adapt the calculator to their specific needs. This mode allows users to enter custom parameters after providing their name and other information.
Spellbinding results
Ask.Buzz was reviewed by Forbes, which found that its “results are spellbinding…and there is nothing else like it in the industry.”
A comment from Buzz Price on the website, on the other hand, advises all users that the website is not a replacement for experienced feasibility consultants: “We have worked hard to assemble imperfect data, that myriad influences above and beyond force majeure work against the concept predictability, and therefore our best efforts in certain cases do not correspond to the reality of life on this planet.”
In this, users are reminded that Ask.Buzz is a tool for attraction designers. Because its math excludes so many variables that a feasibility expert would evaluate, it is not intended to be the foundation for any investment choices.
To explore the Ask.Buzz site click here.
Creative Principals’ Joel Thatcher recently explored what not-for-profits can learn from The Light the World Giving Machines sponsored by The Church of Jesus Christ of Latter-day Saints.
