Cartoon Network’s study focused on climate change, analysing the views and behaviours of 4,124 children aged between 6 and 12. The study revealed that the climate emergency is a top priority for kids (via AWN).
The study was carried out in 13 countries across Europe, the Middle East and Africa (EMEA), including Germany, France, Italy, Poland, Belgium, UK, UAE, Netherlands, South Africa, Romania and Czech Republic.
“The findings reinforce what we had already taken from conversations with our young fans – kids care immensely about the planet and are eager to get involved,” said Vanessa Brookman, head of kids at WarnerMedia EMEA.
Cartoon Network launches Climate Champions
“This fed directly into creation and launch of ‘Cartoon Network Climate Champions’ – a bespoke climate change awareness initiative which invites kids across EMEA to take on daily challenges that help the environment.”
Cartoon Network’s report found that 78 percent of children want to learn more about climate change, while 83 percent want to do more to help fight it and 66 percent are actively looking to get involved.
“Although the campaign has only been live since June 1, more than 300,000 challenges have already been completed, which is testament to kids’ desire to take action,” Brookman added.
“We are pleased to empower our young audiences in this way and are impressed with how they are collectively making a difference.”
The study, conducted by Quantilope between May 28 and June 22, is part of Cartoon Network’s climate change awareness campaign Climate Champions, which launched across EMEA on June 1.
Climate Champions is home to beloved cartoons and content about the planet, with children able to complete challenges and play games with characters from shows such as Teen Titans Go!.
Developed in partnership with WWF, Climate Champions was created to inspire children to make sustainable changes at home and at school through videos, quizzes and games.
The world’s first Cartoon Network Hotel previously opened in Pennsylvania, adjacent to the Dutch Wonderland theme park in Lancaster County. Rooms are inspired by Adventure Time, We Bare Bears, and The Powerpuff Girls.