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Rainbow Productions expands marketing department


Mascot manufacturer and character events company Rainbow Productions has restructured its marketing department to add a more creative focus.

After a decade with the London-based company, Georgina Huckle has been promoted to the role of creative marketing manager. She is joined by new team member Anete Henkuzena, who will serve as creative marketing executive. Georgina (left) is pictured here with Anete and Shane the Chef, a new mascot produced recently for HoHo Entertainments.

Together, Georgina and Anete will be responsible for approving client artwork for licensed character events, increasing Rainbow’s presence on social media as well as developing further the firm’s corporate branding. All this with an eye to winning more business outside the UK.

New mascots and new premises

Shane the Chef is one of several new mascots produced recently by Rainbow following its move into new, expanded premises.

Huckle reflects on her 10 years with the business: “During my time with Rainbow, the company has grown dramatically and I’ve gained invaluable experience of the licensing industry and our role within it,” she says. “I’m excited to continue working with such wonderful brands as well as taking on new projects.”

Her new colleague Anete Henkuzena’s background is in the sports and events industry, where she worked for sporting arenas such as the Oval and Arsenal FC’s Emirates Stadium, both in London.

“This a really exciting time for Rainbow Productions as we look to unlock new doors in new territories,” says sales & marketing director, Simon Foulkes. “I am thrilled to have Georgina and Anete on board to be a part of Rainbow’s continuing success.”

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Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

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