Netflix is opening its first Netflix House immersive entertainment venues in shopping malls in Texas and Pennsylvania in 2025.
At Netflix’s location-based entertainment (LBE) locations, fans of the streaming service’s original TV shows can shop, eat and play games.
The Pennsylvania venue will be located at the King of Prussia shopping mall, while the Texas site will be found in Galleria Dallas.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste – literally – of your favorite Netflix series and films through unique food and drink offerings,” said Marian Lee, Netflix’s chief marketing officer.
Netflix House in US shopping malls
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
Netflix’s experiential attractions will feature experiences inspired by shows like Bridgerton, Money Heist, Stranger Things, and Squid Game.
The company chose the Texas and Pennsylvania locations “because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities”.
Both Netflix House venues will be situated in former department stores, covering an area of more than 100,000 square feet.
“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set – and then walking around the corner to compete in the Glass Bridge challenge from Squid Game,” Netflix said in a press release.
“After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some Stranger Things merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted.”
Images courtesy of Netflix
