Moment Factory, a multidisciplinary entertainment studio with 25 years of expertise in creating immersive experiences, has announced a long-term strategic partnership with Mitsui Fudosan to deliver innovative fan experiences.
Following Moment Factory and Mitsui Fudosan’s successful work on Light Cycles at Kyoto Botanical Gardens for the 100th Anniversary Project, this announcement marks the start of a new multi-year roadmap for the two companies’ partnership.
Together, they will deliver a new immersive Pokémon experience, created in collaboration with The Pokémon Company International and scheduled to debut in Europe in Spring 2027. It will then tour the world with various operators and promoters.
Bringing the world of Pokémon to life
Using interactive technology and innovative storytelling, the collaboration will faithfully bring Pokémon to life by uniting fans in the real world and allowing them to step into the role of a Trainer in unique ways.
Taking on the role of executive producers, the two companies will leverage their combined strengths to promote human connection through compelling brand storytelling and innovative solutions. This collaboration aims to establish a new global benchmark for how people engage with brands and environments.
Building on collaborations with global IPs such as Universal Studios, Real Madrid C.F., Disney, Moët & Chandon, and FIFA, Moment Factory continues to leverage its creative and technological expertise to adapt to each brand’s unique identity and bring these iconic names to life in new and collective ways.
“We are very honored to partner with Moment Factory,” says Kazunori Yamashita, executive managing officer of Mitsui Fudosan Co., Ltd.
“Through this project, we aim to create new value through immersive experiences that connect people and communities. We also look forward to delivering excitement and inspiration to people around the world through our collaboration with Pokémon, a globally beloved brand.”
Andy Gose, head of media production at The Pokémon Company International, adds:
“People around the world are always eager to experience the world of Pokémon in new and meaningful ways. We are excited to see the joy it will bring to Trainers and the passion and adventure that unites the community.”
"This partnership is more than a collaboration; it is a synergy of vision," says Dominic Audet, co-founder and chief innovation officer at Moment Factory.
"Together with Mitsui Fudosan, we are looking to set a new global standard for how people interact with brands and environments. We are excited to leverage our creative DNA alongside Mitsui Fudosan’s incredible reach to bring transformative projects to life."
Earlier this year, Moment Factory collaborated with Futuroscope to develop La Serre des Mondes, an immersive botanical experience. This multi-sensory, permanent attraction opened in February 2026 during the park’s 39th season, demonstrating how storytelling environments can enhance theme park experiences and boost visitor engagement.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
