Art Processors, the experiential design consultancy, won four awards across three of its recent projects at this year’s MUSE Creative Awards, with recognition for its work on the Sydney Opera House, the National Museum of Australia, and the Bob Dylan Center.
The MUSE Awards, presented by the International Awards Associate (IAA) and blind-judged by a global panel of 51 industry experts, honour achievement in a variety of creative and design sectors and individuals who are elevating their respective fields to new heights. The fact that they received more than 6,300 entries from all across the world shows how fierce the competition was for this programme.
The success of these three projects shows a desire from today’s audiences for experiences that allow them to engage with art and culture in new ways.
“Our immersive design work in all these projects is a testament to how we combine authentic storytelling with state-of-the-art interactive technology to create highly engaging experiences for audiences that resonate long after the visit,” says Tony Holzner, chief creative officer at Art Processors, adding that these award-winning experiences highlight the changing nature of the exhibition design space.
Sydney Opera House
‘From the Sails: Light Years’, commissioned by Sydney Opera House to celebrate its 50th anniversary, was Platinum winner in the Event – Public Event category and Gold winner in the Experiential & Immersive – Live Experiences category.
Created by the firm’s group director of creative services, Sam Doust, who lent his talents as principal artist, this project utilises Art Processors’ cutting-edge audio-sync technology and demonstrates the company’s capacity for creating world-class films and linear tales for activations at key cultural destinations.
“Personally, the awards are a wonderful recognition of the effort that went into the artwork,” says Doust. “It was a tremendous honour to be commissioned to create a dual-purpose work of projection art and cinema celebrating the extraordinary legacy of Sydney Opera House and the land it’s situated upon, on the occasion of its 50th year as a performance venue and World Heritage-listed masterpiece. It also speaks to the joy we saw on so many faces celebrating in the setting of Sydney Harbour.”
National Museum of Australia
DECODED: 75 Years of the Australian Signals Directorate, a project created for the National Museum of Australia, was a Gold winner in the Experiential & Immersive – Exhibition Experience category.
This exhibition brought together the company’s expertise in experience strategy, interactive media, and exhibition design to showcase the interesting work of the Australian Signals Directorate (ASD) across its 75-year history. The exhibit ran from April – July 2022, giving visitors unprecedented access to the agency’s intelligence officers, many of whom had never spoken publicly about their work.
Bob Dylan Center
Finally, the firm’s audio experience at the new Bob Dylan Center in Tulsa, Oklahoma, also won Gold in the Experiential & Immersive – Exhibition Experience category.
This invites guests to curate their own experience by tapping the in-house device on touch-point beacons around the exhibit, allowing them to hear Dylan share his thoughts and to listen to artefacts tell their own stories. Music is synced perfectly to videos shown throughout the exhibition.
Earlier this year, Art Processors created The Embrace Digital Experience, which is based on a sculpture honouring Dr Martin Luther King Jr and his wife, Coretta Scott King in Boston, Massachusetts.
