Barco, the technology company focusing on innovative visualization solutions, has released a free guide for museum and gallery operators to read online.
The document explores the concept of “museum 2.0”, where institutions use the latest innovations to blend technology and culture.
Transforming the story
New generations of museum visitors require new approaches; millennials and their younger counterparts Gen Z have been proven to be more tech-savvy than any other generation.
The strategic use of exhibition technology can become a vital tool to successfully communicate with digitally native demographics, as innovations such as projection mapping, AR and VR continue to advance.
For museums to keep up to date and grow their attendance figures, a strategic component they will have to investigate is the opportunity for digital transformation.
A spokesperson from Barco says: “Museums are multi-purpose institutions devoted to the storage, restoration and study of objects with a certain cultural or scientific value. But the thing about museums is this: they are not really museums if they do not have visitors.
“It is the exhibition part that gives them their real raison d’être, fulfilling their mission to share those valuable objects and make them accessible to others.”
Engaging audiences
The new ebook by Barco showcases a wide range of examples of how institutions can use technology to enhance their museums. The firm has designed the guide as an introduction to embracing the change, being inspired by the creativity of others, and exploring the opportunities to tell their story told in a unique and engaging way for visitors.
Professionals can learn more about museums’ digital transformations in Barco’s new e-book, available to download from the company’s website.
Last month, Barco announced its new Screen Management Selector tool which helps clients discover their ideal solution in less than six clicks. The technology firm has also released two new projectors in its G-Series line this year, designed for the attraction and museum sectors.
Headline image: Refik Anadol Studio
