The British Museum is entering The Sandbox metaverse, with users of the online gaming platform able learn about the institution’s collections via new immersive experiences and collectibles.
Through its partnership with The Sandbox, the museum and its licensing partner LaCollection will create a range of digital collectibles and experiences inspired by its collections.
“We are very excited to collaborate with the British Museum to share its incredible collections to new audiences in the metaverse,” said Sebastien Borget, COO and co-founder of The Sandbox.
Digital collections
“This is a great opportunity for The Sandbox players, regardless of where they are, to learn about and enjoy the amazing collections of human history, art, and culture in the British Museum.”
The British Museum’s launch on the metaverse platform will allow users to learn about history “from the comfort of their own homes”, The Sandbox said in a statement.
The Sandbox, described as “part virtual real estate, part amusement park”, is a space where players can build, own and monetise their experiences on blockchain.
Immersive experiences
BBC Studios is also launching a series of new experiences in The Sandbox based on brands such as Doctor Who and Top Gear. “We think this venture is an important step to bringing British culture and fans into virtual worlds,” said Borget.
Other entertainment brands in The Sandbox include Ubisoft, Gucci Vault, The Walking Dead and Adidas.
Last year, the British Museum was criticised for the carbon cost of its NFT project. In more news, the institution’s director Hartwig Fischer is to step down next year after eight years.
