Leading developer of mobile visitor experiences, Guru, welcomes Jeff Domitrz to the team.
In addition, Domitrz, started his own business, working to create media content for brands like Nestle, Nike, Intel and Johnny Rocket’s.
One of Domitrz’s stand out projects include the creation of a multi-user virtual reality Art experience that was immersive, social and audio-reactive. In the experience player’s voices and sounds are transformed into various creations, shapes and colours.
Guru’s team are excited about the new addition.
“Jeff’s passion for interactive media and combining technology and art will lead to outstanding work forGuru’s museum and zoo partners” said Paul Burke, Chief Executive Guru.
“I hope to raise the bar in terms of visual quality and interactivity relating to our AR, VR, and video content!” said Domitrz.
Guru is an established leader for VR and AR tours and apps for the attractions industry, with recent mobile tours for California’s Ranch Santa Ana Botanic Garden, and the Palm Springs Aerial Tramway.
Ella is managing director, leading the wider team, client relationships and new business. Joining blooloop in 2015, she holds a degree in Natural Science from the University of Bath, but her true passion lies in the attractions industry, and she is a self-confessed theme park geek.








