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Jeff Domitrz joins mobile visitor experience expert Guru

hand holding smartphone showing guru's new app for museum visitors

Leading developer of mobile visitor experiences, Guru, welcomes Jeff Domitrz to the team.

The AV Guru comes from a background in innovation and technical design. Domitrz previously worked as the Head of Design for a large television media company, managing creative, production and motion design across 53 television studios.

Jeff Domitrz Guru

In addition, Domitrz, started his own business, working to create media content for brands like Nestle, Nike, Intel and Johnny Rocket’s.


One of Domitrz’s stand out projects include the creation of a multi-user virtual reality Art experience that was immersive, social and audio-reactive. In the experience player’s voices and sounds are transformed into various creations, shapes and colours.

Guru’s team are excited about the new addition.

“Jeff’s passion for interactive media and combining technology and art will lead to outstanding work forGuru’s museum and zoo partners” said Paul Burke, Chief Executive Guru.

“I hope to raise the bar in terms of visual quality and interactivity relating to our AR, VR, and video content!” said Domitrz.

Guru is an established leader for VR and AR tours and apps for the attractions industry, with recent mobile tours for California’s Ranch Santa Ana Botanic Garden, and the Palm Springs Aerial Tramway.

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