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Embed Revenue Management Solution Streamlines Latest Funky Town FECs

Embed Revenue Management Solution Streamlines Latest Funky Town FECs

Leading revenue management systems company, Embed, is the provider of choice for the two newest Funky Town family entertainment centres.

The Funky Town venues in Kazakhstan and Moscow chose Embed’s solution to maximise operating efficiencies and deliver a quality guest experience.

Kazakhstan-based operator, EMC LLP, has successfully partnered with Embed on three previous occasions.

As before, the company will use Embed’s solution for the cashless operation of games and large-scale rides and attractions.

Embed Revenue Management Solution Streamlines Latest Funky Town Locations

“When we decided to upgrade our current card system, we looked at all the card systems on the market,” said EMC’s founder, Igor Novikov.

“We chose Embed because it is the most modern card system on the market at this time. The Embed system has the best software, reliability, and stability. The system allows us to actively utilise the loyalty programme and receive reports in a very convenient manner. Their technical support team is very professional as well.”

EMC is a leading operator in the region. It began developing and managing small FECs in 2007. Since then, the company has grown, currently operating seven locations in Kazakhstan. Several are over 2000 sq. meters in size and feature over 100 games and attractions.

The new Moscow Funky Town location is slated to open on March 1st.

“Funky Town is a very experienced chain of quality FECs in the region,” added Embed’s Director of New Business Development, Andrea Bisi. “The management has long experience, solid development projects and a clear vision on their operation style. It is a pleasure to work with them and assist to bring their chain to the next level.”

Embed is a subsidiary of out-of-home entertainment leader Helix Leisure. The company provides seamless debit card solutions worldwide, with offices in the USA, UAE, UK, Singapore, and Australia.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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