RX France, the organiser of MAPIC, has announced nominees for the Best Leisure Concept awards ahead of its conference next week.
As retailers and developers are continually searching for fresh ways to draw customers to their stores and shopping centres, new leisure concepts are innovative approaches to increasing traffic by incorporating leisure into the retail mix.
“This category recognises the most successful entertainment concept and its integration in a point of sale in order to offer a unique and fun shopping experience and generate sustainable long-term profits,” says a representative for the judging panel.
Criteria for the award include selection sales per square metre, traffic of visitors, traffic evolution, number of openings of the leisure concept per country, number of openings the leisure concept planned for the next 2 years per country, and the originality of the concept.
Finalists
- Arts & Culture / Live Events – EMOTIONHALL ARENA, Ingka Centres, Italy
- Active Entertainment / Immersive Experiences – Gravity at Southside, UK
- Active Entertainment – HAPIK, France
- Indoor Family Entertainment Centre – SPEEDPARK, France
Nominees
- Immersive Experiences / Video Games Simulator – ARCADRONE EVO, Drone Interactive, France
- Active Entertainment / Immersive Experiences – Battery Powered VR Bumper Cars, SPREE Interactive, Germany
- Themed Park – CAMPING PARADIS VACATIONS, France (TF1 Licensing)
- Active Entertainment / Water Park – Citywave, Action team Veranstaltungs GmbH, Germany
- Active Entertainment / Immersive Experiences – ESPACE 360, QubicaAMF, France
- Immersive Experiences – FALABELLA FLAGSHIP, TRISON NECSUM, Spain
- Indoor Family Entertainment Centre – Hall U Need, France
- THEMED PARK / Immersive Experiences (ESCAPE GAME, etc.) – HEROES ACADEMY, TEAM BREAK SAS, France
- Immersive Experiences (CINEMA, VR, etc.) – IMMERSIVE GAMEBOX 1 (ARNDALE), UK
- Immersive Experiences – IMMERSIVE GAMEBOX 2 (SOUTHBANK), UK
- Indoor Family Entertainment Centre – JUNGLE ENTERTAINMENT Florentia Village Luxury Designer Outlet, Green Spirit srl, Italy
- Amusement Park / OUTLET – KINDER JOY OF MOVING PARK A unique park for kids in Vicolungo The Style Outlets, NEINVER, Spain
- Amusement Park / Active Entertainment – La Tête dans les Nuages, QubicaAMF, France
- Indoor Family Entertainment and Sport Centre – L’AUTRE USINE, France
- Themed Park / Arts & Culture – LEGEND OF PANGU, ECA2, France
- Active Entertainment / Amusement Park – NIKITO, France
- Immersive Adventure Park (VR, ESPACE GAME, etc) – ORBIS AVENTURES, Orbix, France
- Family Entertainment Centre – PLAY LAND McArthurGlen Designer Outlet Serravalle, McArthurGlen Group, UK
- Active Entertainment – POP GOLF, Pop Golf Ltd, UK
- Family Entertainment Centre – REDUTA – THE URBAN JUNGLE, theleisureway SL, Spain
- Indoor Family Entertainment Centre – SEVEN SQUARES, Garcin France, France
- Indoor Family Entertainment Centre – Smile World, QubicaAMF, France
- Active Entertainment / Waterpark – SURF HOUSE HELSINKI , Surf House x FlowRider, US
- Outdoor Family Entertainment Centre – Terracity Shopping Center, ECE TÜRKİYE PROJE YÖNETİMİ A.Ş., Turkey
- Amusement Park / Themed Park – TFOU PARC, France
- Active Entertainment / Immersive Experiences – THE AEROBAR: LIFTOFF LAS VEGAS, Aerophile SA, France
- Active Entertainment / Immersive Experiences – TOCA SOCIAL, Gensler, UK
- Arts & Culture / Immersive Experiences – YAS MALL EXPERIENCE, TRISON NECSUM, Spain
Further details of each finalist can be found in the official Best Leisure Concept brochure online.
MAPIC / LeisurUp, one of the leading events for retailtainment opportunities will take place from 29 November – 1 December 2022 in Cannes.
