Merlin Entertainments has submitted plans for a new adventure attraction at the National Exhibition Centre (NEC).
The 145,000 sq ft attraction - currently called Project Thor - will be partially indoors and potentially include a sky diving experience and high ropes course.Documents have been submitted to Solihull Metropolitan Borough Council on behalf of Merlin Attractions Operations Ltd to change theuse of the NEC's Pavilion building to create the adventure-themed attraction.
The total investment value of the development is estimated to be between £15m and £20m.
Image: SolihullMetropolitan Borough Council
https://www.insidermedia.com/insider/midlands/merlin-lodges-plans-for-nec-attraction
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
