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Netflix launches Stranger Things retail experiences in NYC and LA

Netflix has welcomed visitors to Stranger Things-themed retail experiences in New York City and Los Angeles.

stranger things pop up stores netflix

Netflix has launched its first-ever Stranger Things pop-up shops, offering retail experiences in New York City’s Times Square and The Americana at Brand in Los Angeles.

The Stranger Things stores feature memorabilia and merchandise, as well as immersive show locations including Joyce’s house, the Palace Arcade, Starcourt Mall, the Russian Lab, the Upside Down, and Hawkins High.

“We are always looking for new and innovative ways to let Stranger Things fans see themselves more in the show they love,” said Greg Lombardo, head of experiences at Netflix.

Visit Joyce’s house in LA and NYC

stranger things pop up stores netflix

Lombardo said the Stranger Things stores offer a “truly immersive retail experience, totally stoked with ’80s vibes and the chance to take home a piece of their favorite show with unique merchandise that isn’t available anywhere else”.

“But be warned, you never know when things will turn Upside Down,” he added. 

Visitors will get the chance to play games at the Palace Arcade, enjoy some shopping at Starcourt Mall, answer the yellow phone at Joyce’s house, visit the infamous Russian Lab, and take part in the Snow Ball at Hawkins Middle School.

Merchandise on offer includes an exclusive General Mills Stranger Things cereal packaged in original boxes from the 1980s, as well as action figures and customisable apparel.

Play video games at Palace Arcade

Following the success of Stranger Things: The Drive Into Experience, Netflix is also opening an immersive experience in spring 2022, inviting visitors to travel through the darker side of Hawkins.

Earlier this year, Netflix acquired the Roald Dahl Story Company (RDSC), with plans to use the golden ticket to create “immersive experiences”, as well as film and TV productions.

In a joint statement, Netflix co-CEO Ted Sarandos and RDSC managing director Luke Kelly said they are “joining forces to bring some of the world’s most loved stories to current and future fans in creative new ways”.

Images: Netflix

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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