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Netflix to create “immersive experiences” in Roald Dahl deal

Netflix has acquired the works of Roald Dahl and plans to use the golden ticket to create “immersive experiences”.

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netflix roald dahl acquisition

Netflix has acquired the Roald Dahl Story Company (RDSC) and plans to use this golden ticket to create “immersive experiences”, as well as film and TV productions.

The streaming giant has bought the rights to Roald Dahl‘s classic children’s books, which means it will own creations including Charlie and the Chocolate Factory, Matilda, and The Witches.

In a joint statement, Netflix co-CEO Ted Sarandos and RDSC managing director Luke Kelly said they are “joining forces to bring some of the world’s most loved stories to current and future fans in creative new ways”.

The acquisition builds on a deal between Netflix and Dahl’s estate in 2018 that allowed the streaming service to “create a slate of animated TV series” based on the books.

Netflix gets a golden ticket

Currently, filmmaker Taika Waititi and screenwriter Phil Johnston are working on a series based on Charlie and the Chocolate Factory. Netflix is also creating an adaptation of Matilda The Musical alongside Sony and Working Title.

These projects “opened our eyes to a much more ambitious venture”, Sarandos and Kelly said.

They plan to create “a unique universe across animated and live action films and TV, publishing, games, immersive experiences, live theatre, consumer products and more”.

Netflix already licenses its Stranger Things and The Haunting of Hill House IP to Universal theme parks for Halloween Horror Nights.

Roald Dahl works as attractions

The company also collaborated with the Brooklyn Museum on an exhibition featuring costumes from The Crown and The Queen’s Gambit.

“As we bring these timeless tales to more audiences in new formats, we’re committed to maintaining their unique spirit and their universal themes of surprise and kindness, while also sprinkling some fresh magic into the mix,” the statement said. 

“Looking ahead, we’re excited to continue the close working relationships established by RDSC with existing rights holders, publishing, theatre and entertainment partners, and many others to protect and grow the great legacy of these beloved stories.”

Images: Netflix

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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