Axess, a leading provider of ticketing, and access management solutions for the visitor attractions industry, is shaping the way millions of guests experience theme parks, zoos, surf parks and more with its cutting-edge access terminals and fully integrated systems.
In an industry where experience matters most, the very first touchpoint can have a significant impact on a visitor’s impression. Axess is committed to ensuring a smoother, smarter, and more satisfying visitor experience at attractions worldwide.
Whether they’re surfers catching waves at O2 Surftown in Munich, culture lovers exploring the UNESCO World Heritage site of Chichén Itza, or thrill-seekers racing through Ferrari World in Abu Dhabi, their first encounter likely didn’t start with a smile at the counter but with Axess solutions.
The Axess Smart Terminal
Although Axess operates in various sectors, such as ski resorts, stadiums, and convention centres, its attractions division is gaining prominence primarily due to its emphasis on comprehensive guest management solutions.
The Axess SMART TERMINAL 600 is the core of this ecosystem—a durable, high-performance access point that serves more than just gates. It supports RFID wristbands, mobile QR codes, and contactless NFC, enabling guests to pass through entry points swiftly, securely, and smoothly.
For operators, this technology offers several benefits. It helps reduce fever bottlenecks during peak times and provides valuable insights into visitor flow. Additionally, it enables personalised entry experiences, such as branding or guest-specific messages displayed on screens. The system also ensures minimal errors due to full integration across ticketing, access, and analytics processes.
From the guest’s perspective, it offers a different kind of value: no more printed tickets, long waits, or confusing entry points—just a seamless transition from arrival to enjoyment.
Integrated architecture
What distinguishes Axess is not merely the terminal, but the integrated architecture that supports it. Each interaction—from online ticket booking to exiting after the visit—is part of a unified ecosystem. This eliminates the need for multiple vendors or incompatible platforms, ensuring a seamless experience where guests’ purchases are aligned with their movement through the park or venue.
As consumer expectations shift toward mobile-first, on-demand experiences, Axess responds with a solution that benefits both parties. Operators gain better control, visitor insights, and opportunities to upsell, while guests enjoy easy entry and navigation, creating a modern and intuitive visit experience.
“If a visitor walks through the gate without even noticing the tech behind it – that’s success,” says Christian Müller, head of business unit attractions. “Our job is to make access feel natural. Simple for the user, powerful for the operator.”
Axess also recently shared how its intelligent solutions provide reliable and efficient data management.
