Skip to main content

Baz Slatter joins Experience Design Firm Holovis as Business Development Director (Extended Experiences)


Baz Slatter, formally Global Business Development Director at Picsolve, has joined Holovis to help lead the further expansion of the Holovis Extended Experience offering.

Slatter brings over 25 years of commercial, product and marketing experience along with a strong record of driving innovative companies forward into new areas.baz slatter business development holovis design experience

Slatter will play a major role deploying the go-to-market strategy for the Holovis Extended Experience platform, which is currently being adopted across the attractions industry to interconnect every experience within theme parks, also engaging guests both before and after their park visit, so increasing their enjoyment and deepening their memories.

He will also be taking his learns from the entertainment sector and apply them in the Holovis Enterprise Division where global brands are looking to use the Extended Experience platform to do the same for their end customers in automotive, construction and consumer spaces.

Baz Slatter, Business Development Director at Holovis comments:

“I have formed a real passion for combining the application of innovative technologies with consumers in the attractions and leisure industries, that’s what initially appealed to me about joining Holovis. They are market leaders in this space and always at the forefront of finding new ways of creating immersive experiences consumers want to engage with and share. The chance to build on the success of this amazing new platform and continue to innovate into other sectors is an exciting challenge that I’m looking forward to.”

Stuart Hetherington, CEO of Holovis explains:

“The Holovis Extended Experience transforms the engagement model, by increasing brand connectivity, improving spend per guest and helping to turn passive users into raving fans. It creates a whole new eco-system where guest motivations align with, and are energised by, the rich experience offering now available to them. When this is combined with the latest Holovis Mixed Reality capabilities (where Augmented and Virtual realities are blended together) the Extended Experience really comes to life.

“Baz Slatter joining will enable us to combine his expertise and experience around running major park-wide contracts with the implementation of this next-generation addition to the total guest experience.”

Share this
charles read blooloop

Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

More from this author

Companies featured in this post

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update