Leading immersive entertainment company, D-BOX Technologies Inc., has announced a new partnership with Secret Location, a content studio for emerging platforms.
The new deal sees Secret Location become the primary distributor for D-BOX-enabled virtual reality (VR) content intended for location-based entertainment (LBE) environments.
Secret Location will also integrate its content management platform, Vusr, into D-BOX motion systems. The move aims to provide exhibitors with a unique operational turnkey solution that can be seamlessly installed in any LBE.
D-BOX sees the new deal as a timely response to the rapidly expanding VR LBE industry. One of the challenges facing major players currently is the lack of premium content and reliable distribution.
This new agreement will allow for global distribution, as well as providing insights into consumer behaviour and content preferences. The company says it will also generate recurring business revenue from an industry that, according to Orbis Research, is expected to be worth $40 billion by 2020.
D-BOX and Secret Location ‘a perfect fit’
“This is excellent news for everyone who is eager to try the next level of VR content, enhanced with unparalleled motion technology,” explains Claude Mc Master, President and CEO of D-BOX.
“The addition of precision movement to VR content creates a richer, more realistic immersive experience, but it has also been shown to reduce the motion dizziness often associated with VR. This is an important factor that removes a serious barrier to enjoyment for many people, really enhancing the total effect.”
Secret Location is a multi-award-winning company. Its work across multiple platforms has been recognised with Emmy and Cannes Lions awards.
“Secret Location’s cinematic VR experiences and D-BOX’s immersive motion systems are a perfect fit and pairing the two will bring LBEs to new heights,” adds Ryan Andal, Founder and CEO of Secret Location.
“Partnering with D-BOX has been a goal of ours since day one and we are ready to push the industry forward with a company whose strength and depth in immersive entertainment delivers exceptional value to our commercial customers and end users.”
