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Digital Signage Summit 2018: Using digital storytelling to transform customer engagement

Presenters discuss digital storytelling at Digital Signage Summit DSS 2018

Produced by Integrated Systems Events and Invidis Consulting, this year’s Digital Signage Summit (DSS Europe) will focus on the power of digital storytelling to change the narrative for retailers, integrators and manufacturers.

The two-day DSS Europe conference and exhibition takes place at the Sheraton Hotel, Frankfurt Airport on 4-5 July 2018.  Blooloop readers can use the discount code 407636 to get 35 percent off the ticket price.

Designed as a business roadmap for the international digital signage industry, DSS Europe will be offering key insights on market trends, new innovations and best practice. A packed programme includes panel discussions, presentations, awards and a number of networking opportunities.

DSS Europe 2018 logo

Over 40 leading digital signage and digital out of home (DooH) experts will be examining how digital storytelling and digital touchpoints are adding value through improving customer engagement and bridging the online and offline worlds.

Speakers at the event include:

  • Chris Mcintyre-Brown, Associate Director at Futuresource, takes part in ‘The Great Debate – What’s next for Digital Signage’ panel discussion;
  • Gabriel Seiberth, Managing Director at Accenture, speaks about ‘Changing Times for Systems Integration – From Project to Roll-out Business’;
  • Daniel Brookes, Visual Retail Segment Marketing Manager of Intel, explores ‘The Age of Interaction – Making Sense of Sensors and AI in Digital Signage.’

Digital signage is invigorating the retail sector

What’s more, a raft of new ‘hands-on’ workshops will cover a range of topics including Delivering Experiences, Digital Signage and ROI, Scent, Sound and Lighting and Artificial Intelligence (AI).

Attendees will also have the opportunity to check out the latest digital signage innovations from leading companies such as NEC, Samsung, LG Electronics, Philips Professional Display Solutions, Elo Touch, Sharp, BenQ and Epson.

DSS Europe panel Digital Signage Summit

“This year’s DSS Europe will explore how the latest digital signage technologies and business strategies are invigorating the retail sector and also how these are being absorbed by other market sectors where ‘storytelling’ and clear communications are key parts of their offerings,” explains Florian Rotberg, Managing Director, Invidis Consulting.

“We will have two days of panels, presentations, awards and numerous networking opportunities. DSS Europe will be the place to learn, do business and to have some fun!”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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