Leading CRM specialist, Green 4 Solutions, has been selected by Club Doncaster to take its fan engagement and marketing communications to the next level.
Green 4’s Go Solution was chosen for its ease of use and ability to provide integrated customer relationship management and email marketing services.
Marketing and Communications Manager Ryan Murrant said the club was looking forward to a new and bespoke way of communication with its supporters: “The investment from our owners into the CRM allows Club Doncaster Foundation and Sports College, Doncaster Rugby League Club and Doncaster Rovers Football Club to reach out to our supporters and sponsors in a way we have never been able to before.”
The Go Solution allows all customer information to be integrated into one database, thus offering clubs the chance to engage more effectively with both existing and new audiences via personalised and targeted communications.
Peter Oliver, Director of Green 4 Solutions, said that with ever increasing opportunities available to audiences to access sport, clubs need to work harder than ever before to gain fan loyalty: "Investing in Green 4 CRM means that Rovers and Club Doncaster can understand their fans intimately and respond to their needs on a personal level, improving service levels to their customers and increasing revenues for the club and their wider audiences.”