Landmark Forest Adventure Park in Scotland is using Internet of Things (IoT) technology to optimise its operations and enhance the visitor experience.
The nature-based adventure park in Carrbridge near Aviemore has partnered with Glasgow-based IoT specialists Censis to deliver its digital upgrade.
Sensors have been installed across the site, including in F&B areas and at the entry/exit points of its 23 attractions, to monitor real-time visitor flow and enable data-driven decisions.
This system provides insights into visitor behaviour. For example, it can highlight peak times for popular attractions and reveal how factors like weather conditions can affect operations.
Per a press release, the data collected through IoT technology will guide future investment plans to ensure that new attractions and features appeal to guests.
Ross Coulter, general manager at Landmark, said: “This technology has been a game changer for us. We’ve been tracking the visitor experience at our individual attractions through our customer feedback platform for a number of years, but up until now, we didn’t have any data on the popularity of each attraction.
“Now, using both of these data sets, we can better prioritise developments that will have the most positive impact on the visitor experience. This approach allows us to create memorable experiences that keep our visitors coming back to explore everything Landmark has to offer.”
First opened in 1970, Landmark offers various outdoor attractions, including a Butterfly House and the Wild Water Coasters.
Data collected to guide investment plans
The IoT initiative is part of a Censis programme funded by the Scottish government and Highlands and Islands Enterprise (HIE) to support local organisations with the development and application of IoT technologies.
Ally Longmuir, business development manager at Censis, said: “This project is a shining example of how digitalisation can empower traditional visitor attractions to adapt to their guests’ needs in real-time.
“By leveraging IoT technology, it provides valuable insights into visitor flow, enabling the park to optimise resources and respond proactively to changing conditions.
“We look forward to seeing how this initiative will continue to evolve and set new standards for visitor engagement in the tourism sector.”
