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Magic Memories and FCBarcelona Create new Guest Photography Experience


Magic Memories have worked with FCBarcelona to create a new guest photography experience.

The FCB Museum is the world’s most popular and highly visited Football Museum with 1.6m guests each year.

Magic Memories and FCBarcelona have captured the FCBarcelona visitor experience with a panoramic souvenir story photo book and a completely new retail model for the Museum and Stadium Tour experience.

Using ground breaking GuestID technology, Magic Memories can capture guests’ images at multiple photo points, automatically collating and printing them in a personalized story photobook which can be viewed, purchased and then delivered online.

Commenting on the project, Yigal Lenti, Head of Retail and Concessions at FCB, said, “We are delighted with the performance of Magic Memories in FCB this summer, they have delivered on their promises and achieved beyond our commercial expectations … our guests are clearly engaged in the Museum and Stadium Tour experience and Magic Memories has worked with us to ensure that photography is part of that journey, one they can enjoy today and share with friends and family when they return home.

“We chose Magic Memories to work with us on the photo operation because we were impressed with their attitude, their creative process, their ideas and how fast they were able to develop new technology to enhance the guest experience”

Ben Thomas, Global Sales Director for Magic Memories added, “It is an honour and privilege to work with such a professional and dedicated team in FCBarcelona. Phase one is now working to plan so we are now working on new photo experiences for FCBarcelona’s guests due to launch in 2015 that will continue to deliver a world class experience and continue to delight, this is what we do and what we love doing for our partners and their guests”


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