Majid Al Futtaim is launching its first virtual retail and entertainment destination with ‘Mall of the Metaverse’ in Decentraland.
After several stages of testing, Dubai’s first-ever virtual mall will open in Decentraland, one of the most advanced metaverse platforms.
The mall will be available to virtual visitors who are seeking digital experiences in retail, entertainment and leisure. Within the mall, customers’ avatars will enjoy brands such as Carrefour, Vox Cinemas, and THAT Concept Store.
“For us at Majid Al Futtaim, it is key to keep an eye on user and shopper behaviours and how they evolve over time,” said Khalifa Bin Braik, Majid Al Futtaim’s CEO of asset management.
“We want to find new ways of creating memorable moments every day – and we’re ready to deliver that even on a network of platforms as huge as the metaverse.
“Our Mall of the Metaverse will be yet another one of our leading retail and entertainment destinations — and surely a huge attraction for customers who crave digital experiences from their most-loved brands.”
Yas Island is also entering the metaverse as part of an innovative project to put Abu Dhabi in the virtual world.
Fatima Zada, director of omnichannels and digital for Majid Al Futtaim’s shopping malls, said there has been an “increased demand for digital experiences in the last few years”.
Dubai’s first-ever virtual mall
“Our swift consumer observations, followed by an action plan and a series of testing stages, has now led to a fully-fledged project that is a step ahead of online shopping – Mall of the Metaverse.
“We are still at the beginning phases of the mall’s development, as we look closely at our customers’ shifting needs, desires and expectations.”
Dubai’s Majid Al Futtaim is the leading shopping mall, retail and leisure company across the Middle East, Africa and Central Asia.
Last month, the company named Ahmed Ismail as its new CEO. In December, Majid Al Futtaim opened Snow Oman.
Images: Majid Al Futtaim
