Semantic, a company that designs, creates and optimises websites for visitor attractions around the world, has announced the launch of its new Rocket Fuel packages. These will deliver strategic online optimisation of existing websites, as well as ongoing development and search and conversion rate optimisations, delivered by a team of attraction experts.
As a result of the pandemic, guest behaviour has changed dramatically over the last 18 months. Around 85% of all visitors are now booking visits and activities online in advance and they expect fast, optimised experiences as soon as they land on an attraction’s website.
Embracing the phone age
For visitor attractions, keeping up has been a challenge. COVID has squeezed budgets, teams are smaller and some systems are complicated. But they need winning websites, integrated systems and data-driven strategies in order to rebuild and recover.
Semantic was founded in 1997 to provide quality digital design and to deliver websites that help attractions to engage with visitors and grow revenues. In the smartphone era, this means mobile-first design and optimised customer journeys.
The company has worked with major visitor attractions for more than two decades, including Merlin Entertainments, Bodmin Jail Museum, iFLY Indoor Skydiving and Yorkshire Wildlife Park. It understands the challenges that visitor attractions face in the post-COVID era, with a greater focus on providing digital information and signposting.
A knowledgable team
“We worked with the guys at Semantic on the Bodmin Jail website and SEO. A great experience and one of the most proactive teams I’ve ever worked with for ideas and solutions. Friendly and knowledgeable,” says a member of Bodmin Jail’s marketing team.
“Your guests want seamless purchasing journeys, engaging content and an optimised mobile-first experience. The best performing attractions will adopt a data-driven strategy to measure, refine, test and deploy new ideas quickly to maximise the return on their digital strategy,” says Neil Lewin, owner of Semantic Limited
Earlier this year, Peter Oliver of Semantic wrote for blooloop on how attractions must embrace digital solutions.