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The Giant Company to attend DEAL

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The Giant Company Structure

Sculpture and attraction concept will be showcased for the first time to Middle East prospects

The Giant Company, an Irish-based organisation working in concert with cities, embassies, and leaders across the globe, has announced it will be traveling to Dubai for a major industry trade show.

The Giant Company will launch its visitor attraction for the MENA (Middle East North Africa) region at the upcoming Dubai Entertainment Amusement & Leisure Exhibition (DEAL) event in Dubai next week.

The concept

The Giant Company is the Dublin-based firm behind The Giant, its vision for the future of visitor attractions for the twenty-first century. Its creation, The Giant, is planned to be unveiled in major cities around the globe as the world’s tallest moving statue, doubling as an observation tower and state-of-the-art exhibition space.

The Giant Company Spider-man Statue

The Giant was previously launched for the European market at last year’s IAAPA Expo Europe in September, followed by the United States at IAAPA Expo in Orlando, Florida during November 2021.

The Giant Company has confirmed it is currently negotiating prime locations in Miami, New York, Chicago and Las Vegas, US, as well as Naples, Italy following the shows. The Giant Company is now seeking additional sites and partners in the Middle East and Asia, as well as selected cities in Europe.

Over to Dubai

The Giant Company will be presenting its Giant Head at the annual trade show, a four-meter-tall replica of a human head that is covered in addressable LEDs. The feature includes The Giant Company’s patented content management system which enables visitors’ faces to be scanned and and instantly displayed on The Giant Head.

The Giant Company also plans to present two artistic features to attendees, including instant video mapping and real time audio.

Operating since 1995, DEAL is the longest-running tradeshow for the attractions sector, with attendees including management and developers of amusement parks, leisure facilities and FECs. The show has grown to become the largest of its type for the region.

The Giant Company is collaborating with Kraftwerk Living Technologies, a key member of the project design team, to present the Giant Head at DEAL. 

DEAL takes place at the Dubai World Trade Centre on 28 – 30 March 2022. Tickets are available on the official event website.

The Giant Company has previously provided in-depth details of the sculpture’s many features, including movable limbs and the ability to transform into famous persaonlities.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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