Virtual Reality (VR) and Augmented Reality (AR) innovators 8i have raised a further $27 million in funding (bringing the total to $41 million) ahead of the launch of its Mixed Reality (MR) Holo app.
The new round of funding was led byTime Warner Investments. Other investors includeBaidu Ventures (a newly formed fund), Hearst Ventures, Verizon Ventures, One Ventures and Carsten Maschmeyer’s Seed & Speed Ventures.8i's Mixed RealityHolo app allows users to add 3D holograms to thereal-world environment and take videos and photos toshare with friends.
In a statement, 8i CEO Steve Raymond said, “We’re thrilled to have the strategic expertise and backing of leaders in media, technology and communications as we bring audiences new ways to create and engage with content. With this global round, we look forward to partnering with our investors from the U.S., China, Europe and Australia as we bring our technology to consumers worldwide.”
Image: 8i
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
