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With the Goal of Boosting Sales in Mind, Fun Craft Selects BEAM

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Fun Craft recently installed a BEAM system at their popular New York location.  

Fun Craft have announced the installation of a BEAM system at their Scarsdale, New York location.  This family owned and operated children’s party company currently operates two locations.

Fun Craft specializes in kid’s parties in Westchester, New York and they emphasize creativity at all times.  Since Fun Craft’s opening in 1996, over 18, 000 parties have been held in their Scarsdale location.  They have also been voted “Best Party Store” by Westchester Family Magazine.

Fun Craft will plan top-notch parties with just a click of a button.  They have a “we do it all for you” motto, which is perfect for today’s over-committed parents.  They also have an Endless Summer Fun art camp year round for children ages 5 and up.

As Fun Craft explains on their website “Our philosophy aims to encourage freedom of expression in us all.  We believe the best way to tap into your creative being is through arts and dance.”  In keeping with this goal, they recently installed a BEAM system.  This revolutionary technology enables children to play a wide range of games in a virtual playground.  Many of the BEAM involve art, music and dance, for example, Disco Floor and Piano.

Management at Fun Craft found their BEAM to be extremely easy and fast to install.  They have also noted a change in visitor traffic.  Facility Owner Sima Paknejad commented, “People slowly are realizing what it is and how fun it is and now they are coming back and ask us to turn it on so they can play.”

It is part of their business strategy to sell more parties and they expect BEAM may be able to assist them to increase volume by 10%-20%.

Paknejad added, “It is loved by all, really kids and parents they all are loving it and so far has had positive impact on our bookings.”

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