Premier technology solutions provider to the global attractions and leisure industry, accesso, has signed an extended three-year deal to provide ticketing and eCommerce solutions to Cedar Fair Company.
Matt Ouimet, president and CEO of Cedar Fair, reports, “Our relationship with accesso has enabled us to offer our guests a seamless shopping experience as they plan their visit to our parks, while enabling strategic growth drivers like dynamic pricing and advance purchase commitment.”
Cedar Fair is one of the largest regional amusement-resort operators in the world, with 11 amusement parks, three outdoor water parks, one indoor water park and five hotels across North America. Under the renewed agreement, the company will continue to leverage the accesso Passport® ticketing suite for online and mobile sales of tickets, passes and other items through 2017.
Tom Burnet, accesso CEO describes Cedar Fair as “a tremendous example of how the Accesso technology can improve capital and expense productivity while helping drive significant growth and business results.” He adds, “It’s a privilege to partner with an operator with such a sharp focus towards online and mobile commerce and to see how that leads to improved advance purchase commitments and improved in-park spending.”