blooloop is pleased to announce that entries are now open for the blooloop Innovation Awards 2025, presented with AREA15. Now in its fifth year, we are excited to work alongside AREA15 again to recognise the most innovative work within the global visitor attractions industry.
The winners will be announced at The Festival of Innovation, our online event in January 2026. Alongside revealing the winners, attendees will also hear from industry experts in our panel sessions. Previous speakers have included Universal Orlando, Merlin Entertainments, MSC Cruises, International African American Museum, Phantom Peak, Netflix and more.
What are we looking for?
We are looking for entries that drive the global visitor attractions industry forward and set the standard for innovation. From cutting-edge technology to beautifully designed exhibitions, next-generation rides to the latest sustainable initiatives. The blooloop Innovation Awards shine a light on projects and products that push the boundaries of the industry.
We welcome entries from any sector. It can be any experience, product, exhibit, design, digital campaign, attraction, technology and more. It simply has to be new and game-changing for the industry.
Please do not enter the same innovation as last year unless you demonstrate it has significantly new content. Find out more about entering the Awards here.
The blooloop Innovation Awards What are the benefits of entering the blooloop Innovation Awards?
- Join the incredible companies who have won previously and prove that you are an Innovator in the industry.
- Raise your profile and be seen by the people who matter – our expert judges.
- Celebrate your work with your team and clients. Leverage your award entry for marketing and to boost team morale.
- Gain a competitive advantage to attract new business and new talent.
- Showcase your innovation to the world’s biggest audience of attractions industry professionals with your own page in our Innovation Awards Gallery on blooloop.com – this gets 15,000 views a month.
- Gain a competitive advantage and attract new business and talent.
- Reinforce your reputation for excellence.
2025 categories
- Accessibility
- Blue Sky, sponsored by Forrec
- Brand Realisation
- Creative Technology, sponsored by Holovis
- Exhibit – Animals
- Exhibit – Culture
- Experiential Technology
- Family
- Game On
- Guest Journey, sponsored by SSA Group
- Immersive Attraction
- Immersive Experience, sponsored by Christie
- Immersive Experience – Cultural
- Marketing
- Retail & Dining
- Spectacular
- Splash
- Storytelling, sponsored by Blue Telescope
- Storytelling – Culture
- Sustainability
- Thrills
Brian Paiva, CEO, Octopus Design Studio, 1st place Creative Technology category 2024The blooloop Innovation Awards is the single best way (whether you win anything or not) that I have found to get your project, design and/or technology in front of the industry’s leading influencers and key decision makers. Period.
How do I enter?
Enter via our award entry platform here. Once you’ve logged in or created an account, simply choose your entry category and fill in the required fields.
You can save your entry and come back at any time to edit it. Entries must be paid for by the entry deadline to be included.
Entries must be paid for by 28 July 2025 to take advantage of our early bird discount. You can then edit the entry until the final entry deadline.
Pitch videos are required for all entries this year, as our judges said it was very valuable in choosing the 2024 winners. This is only seen by the judges, so use it to speak directly to them. It is not a well-polished marketing video, but a chance to communicate your passion and describe why your entry is relevant.
Explore our Entry Guide for more information on key questions to answer in your submission.
Key dates
Early bird pricing ends: 28 July 2025
Final date for a guaranteed speaking slot with a Deluxe entry: 8 September 2025
Entries close: 29 September 2025
Sponsoring the 2025 Innovation Awards
Individual category sponsorship is available for this year’s Awards. Sponsors receive high-profile logo placements, website links, a judging position, and chair a panel discussion at the Festival of Innovation. Find out more about sponsorship here.
If you have any questions about the Awards or sponsorship, please email Alice at events@blooloop.com.
