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Dataton’s WATCHOUT Show Viewers can now Jump Directly into Soundtrack with PICKUP

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Making its InfoComm debut at the Orange County Convention Center, Orlando, FL was the WIRETAG™ transponder from Dataton.

Dataton's WATCHPAX solid state media serverRelated: Dataton Profile/ Kraftwerk Living Technologies Use Dataton WATCHOUT Multi-Image Display and Presentation Software on Australian Tour

Plugging directly into WATCHPAX™ solid-state media server, which runs Dataton’s established WATCHOUT™ show-timeline, media control and image-manipulation software on a built-in, compact embedded computer, the WIRETAG transponder allows audience members equipped with PICKUP™ audio guides to ‘jump’ straight into the audio of a WATCHOUT show and remain in perfect sync.

Not proprietary to WATCHPAX, the integration of WIRETAG and PICKUP can also be incorporated in existing audiovisual systems that deploy WATCHOUT and associated computing hardware.

“Simply put, WIRETAG allows the direct integration of a WATCHOUT show with our PICKUP audio-guide system, ” says Lars Sandlund, Chief Operating Officer, Dataton. “Simply point and click at the WIRETAG with a PICKUP audio guide, and you jump straight into the soundtrack at the correct point in the show, regardless of how much time has elapsed.”

For added functionality with WATCHPAX, each WIRETAG plugs into the WATCHPAX via the latter’s USB connection and requires no separate power supply. The transponder can then be affixed to a display or other visible unit using the supplied self-adhesive pad. PICKUP users can be as much as 8m away from the WIRETAG and still receive the correct audio.

Dataton's COO Lars SandlundAs well as acting as a means of integration with WATCHOUT shows, WIRETAG can also be used as an externally powered alternative to Dataton’s established MICROTAG, for example in audio tours that take place in physically demanding environments or where access for battery changes is limited.

Like WATCHPAX, WATCHOUT and PICKUP, Dataton’s new WIRETAG was displayed at Booth #3915 at the OCCC, where the Swedish manufacturer demonstrated its products together with its North American Premium Partner, Show Sage.

About Dataton

Established in 1973, renowned Swedish show control developer and manufacturer, Dataton this year celebrates its 40th year in business. The company serves its core markets in multi-media entertainment, visitor attractions, digital signage scenography, event production and corporate A/V. The company's flagship products include the WATCHPAX™ media server, award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. The entire range is supported by Dataton’s established global distribution and reseller network.

For further information about this and other leading products please visit www.dataton.com.

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