DHX Brands and Paragon Creative are teaming up to create bespoke themed attractions based on the popular Teletubbies, In The Night Garden and Twirlywoos brands.
Paragon Creative will provide their specialized design, manufacture and build expertise across a range of LBE attractions from Family Entertainment Centre (FEC) concepts to themed rides for the UK, continental Europe and Middle Eastern markets, taking inspiration from these popular children’s shows.
Commenting on the announcement, Danielle Tanton, Live Events and Attractions Manager at DHX Brands, said, “We are thrilled to be working with the team at Paragon Creative to bring our brands to life through location-based entertainment. Paragon’s expertise in this field and their strong creative ideas mean that licensees can easily bring these much-loved brands to fans in a wholly new immersive, interactive and engaging way.”
Mark Pyrah, CEO at Paragon, added, “We are certainly seeing a strong demand in the worldwide FEC and Theme Park markets for branded turnkey attractions and we are delighted to be working with DHX Brands who are allowing us access to some of the most important children’s brands in the world. With our talent for creating world-class attractions I’m really looking forward to exploring how we can bring the digital and physical together in brilliant new ways of engagement. Our teams are already hard at work and immersing themselves in this incredible content.”
“These enduring properties from the DHX stable are perfect for family attractions, ” said Tom Roe, Commercial Director at DHX Brands. “Building a location-based entertainment business is part of our long-term strategy for our brands, and we are very pleased to have Paragon as our design and build collaborators.”
Meet DHX Brands and Paragon Creative at the European Attractions Show in Barcelona from the 20th – 22nd September.
