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Disney to Combine Interactive and Consumer Products Divisions

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Reacting to evolving consumer preferences in a technology dominated marketplace, The Walt Disney Company has announced it will realign  two of its divisions, Disney Interactive and Disney Consumer Products.

The new division – Disney Consumer Products and Interactive Media (DCPI) – will be run jointly by Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products; and Jimmy Pitaro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Interactive.

“Both Disney Interactive and Disney Consumer Products have a strong track record of connecting people to their walt disney company logofavorite stories and characters, ” explained Tom Staggs, Chief Operating Officer, The Walt Disney Company.  “As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment to create unique and engaging products and experiences that exceed consumers’ expectations.”

The aim of this reorganisation is to share technological expertise and make the most of  opportunities and capabilities across both divisions that have more and more focused on a similar strategy of creating state-of-the-art , interactive products and experiences. 

“The timing of this announcement could not be better, with both divisions seeing great success in the marketplace with technology-driven initiatives alongside our more traditional lines of business, ” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media, and President, Disney Consumer Products.

“We are looking forward to leveraging Disney Interactive's digital, technological and mobile expertise to explore the unlimited possibilities that this partnership represents, ” added Jimmy Pitaro, Co-Chair, Disney Consumer Products and Interactive Media, and President, Disney Interactive.

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