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Disneyland Paris creates dedicated group for business and live events

jazz at disneyland paris

Disneyland Paris today announced the opening of a division dedicated to serving the events industry, with divisions for business and live events.

Disneyland Paris Event group creates tailored experiences with two new bespoke brands, giving unprecedented access to the destination’s resorts, theme parks, hotels and event spaces.

  • Business Solutions by Disneyland Paris, offers exhibition, motivation and convention solutions plus customized experiences, for professional events and business tourism.
  • Live Events by Disneyland® Paris brings together Disney storytelling and seasons and customer interests – music, e-sport or fitness – with large-scale events, including Disney’s Halloween Party, Disneyland® Paris Run Weekend, and Disney Loves Jazz.

In a statement Gustavo Branger, Vice President, Disneyland Paris Event Group said, “At Disneyland Paris Event Group, we create highly immersive, unique and powerful experiences, connecting guests to our incredible franchises, seasons and Disney storytelling. We bring unexpected emotion to life and create everlasting memories for all audiences, individuals and business alike. This ambition is expressed in our new brands with the aim of surprising each customer and each participant.”

Disney Business Solutions

Disney Business Solutions has been running events based on Disney storytelling for over 26 years. The establishment of Disneyland Paris Event Group as a new division dedicated to the creation of major events in the theme parks is a natural continuation of this, reflecting the changing market and the evolution of the business.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

As well as themed events, team building and meetcentives (themed meeting activities), Disneyland Paris offers corporate reward solutions from gift vouchers and dateless tickets through annual passes and hotel breaks, to help companies motivate and reward their workforce.

Live events at Disneyland Paris

Among the live event offered by Disneyland Paris for 2019 are Jazz Loves Disney, runDISNEY and Disney’s Halloween Festival.

runDISNEY Events offer a range of races for all abilities from 5Ks to marathons through the Disney theme parks. The Disneyland Paris 5K allows visitors to run a 5k (3.1 mile course) at night through Walt Disney Studios Park to anyone from 5 years old (on the day of the race). Competitors are cheered on by Disney characters, and given a medal on completion.

Images and video: Disneyland Paris

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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