Falcon’s Creative Group, the entertainment design firm, has launched a new family of immersive attractions called SpectraVerse.
Falcon’s Creative Group has unveiled a family of storytelling attractions called SprectraVerse, growing its portfolio of patented and patent-pending products. The SpectraVerse attractions are interactive walking adventures which use immersive storytelling techniques alongside cutting-edge media technologies. Here, guests have their own unique role and positionally tracked perspective within the experience.
There are two distinct attraction configurations, SprectraVerse Odyssey and SpectraVerse Quest.
SpectraVerse Quest allows squads of guests to freely roam in a competitive or cooperative interactive gaming environment which adapts to each individual’s perspective. Meanwhile, SpectraVerse Odyssey is a pulsed, walkthrough experience which allows visitors to engage with real-time and interactive media as their group travels from scene to scene.
Each attraction is enhanced by themed scenic environments, as well as surround sound audio-scapes, lighting, special effects and more. They use 3D positional tracking with a real-time game engine to produce dynamic content, resulting in perspectives that are specific to each unique participant.
“With SpectraVerse attractions, guests can explore infinite realms of imagination together,” says Cecil D. Magpuri, President and Chief Creative Officer of Falcon’s Creative Group. “These narrative-fueled, role-playing experiences are unlike anything in the market. Imagine seeing an entirely different world than the people next to you, while having agency to influence the outcome of the collective journey!”
SpectraVerse is ideal for many different types of locations, such as theme parks, location-based entertainment centres and more. Falcon’s Licensing, a division of Falcon’s Creative Group, is now offering SpectraVerse as a turnkey attraction.
Last month, Falcon’s Creative Group announced a new alliance with Katmandu Group and FCS Real Estate Innovation. Together, the three companies will develop story-based attractions in Europe, using the Katmandu IP. The partnership aims to launch new experiential destinations, featuring themed retail, dining, and other location-based entertainment venues.