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Holovis partners E2M Technologies to create next-gen immersive experiences

Holovis partners E2M Technologies to create next-gen immersive experiences

Leading experiential designers, Holovis, and electric motion specialists, E2M Technologies, are pooling their expertise to take immersive attractions to the next level.

The two companies have formed a new strategic development relationship. The intention is to deliver an enhanced user experience that combines excellence in motion base solutions with complex AV and perfectly synched real-time media.

Holovis and E2M Technologies first met when working on projects for AdlabsImagica, a theme park in Khopoli, India.

“There are a lot of synergies between our two companies as our work crosses over in both our attractions and enterprise space,” observes Stuart Hetherington, CEO of Holovis.

“Bringing our teams, technologies and delivery methodologies together will strengthen both of our offerings further and lead to the development of next generation solutions to our clients.”

E2M Technologies specialises in mechatronic product design and manufacturing. The company creates high quality, durable, electric motion solutions, from six DOF hexapods to custom multi DOF solutions. Among its flagship products is the eForce control loading systems for pilot training simulators.

Holovis, one of the UK’s fastest-growing and most dynamic SMEs, is a world leader in developing experiential solutions. Recent projects include preshows for both the Turbo Track coaster at Ferrari World Abu Dhabi and the new Mystic Timbers wooden coaster at Cedar Fair’s Kings Island. The company unveiled it latest innovation, rideable gaming robots, at last month’s Asian Attractions Expo in Singapore.

“Especially with the latest entry of E2M in the durable redundant electric motion market for entertainment, the synergy between Holovis and E2M is emphasised even more,” says Jan van Bekkum, CEO of E2M Technologies.

“We are confident the combination will lead to unique products in the attractions industry.”

Holovis provides a turnkey service from initial design concepts and show planning through to media, IP creation and the installation of immersive dark ride attractions.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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