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Lotte World and Goddard Group Announce “Tall Tale” Family Drop Ride


Lotte World, Seoul, has announced a new family ride to open in May 2013, “Brother Moon & Sister Sun’s TALL TALE”.  The family drop ride has been designed by theme park entertainment designers, the Goddard Group, and produced by S&S Worldwide.

Related: The Goddard Group Profile/ Themed Entertainment Design Firm Goddard Group and Lotte World Announce “Underland”/ “Do You Speak Beluga?” Goddard Group’s Interactive Theater Show at Lotte World 

Taylor Jeffs, Director of Design for the Goddard Group, said, “Tall Tale gives us the chance to let guests step into the world of a beloved local fairy tale, much in the same way we were able to bring the world of the friendly Korean ogres to life in our Underland project.  In an age where the whole world online, immersing guests in fully-realized fantasy worlds and stories is the one thing the theme park medium can do better than any other.”

The ride was inspired by a Korean fairy tale in which a tiger chases a brother and sister into the sky.   Christopher Smith and Phil Mendez, formerly key designers at Walt Disney Imagineering, collaborated on the project.

Sang Han, Attraction Producer for Lotte World, said, “Like our other recent attractions, Brother Moon and Sister Sun’s Tall Tale will take immersive storytelling to levels never before seen in Korea. As guests return to Lotte World for our 25th Anniversary in 2014, we know they’ll be thrilled with the incredible arsenal of new top-quality experiences we’ve created for them.”

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