Shrek’s Adventure! London, developed by Merlin Entertainments and DreamWorks Animation, is set to open July 1st 2105 Shrek’s Adventure! at County Hall on London's South Bank.
The immersive walk-and-ride-through indoor attraction includes a Magic Mirror maze, themed sets, a Game Show and a magical 4D bus ride adventure featuring favourite characters from the Shrek films including new 3D animation footage from DreamWorks.
This is the first time that Merlin has collaborated with a Hollywood studio to create a scalable branded themed attraction. Plans are reported to be for an initial roll out of six attractions over nine years.
Speaking at the announcement of the partnership in February 2014, Nick Varney, Chief Executive of Merlin Entertainments, said, "Developing an attraction based on Shrek and his friends is hugely exciting for Merlin Entertainments and the start of what we hope will be a wider collaboration with DreamWorks Animation. Merlin's expertise in delivering memorable days out for visitors and DreamWorks' skill in developing globally recognized entertainment franchises will be a winning combination.
“Shrek is the biggest animated franchise of all time, and we are delighted that we are going to add Shrek's Far Far Away Adventure to our portfolio of iconic international entertainment brands. We know our millions of visitors around the world will love the interactive Shrek experience that we will deliver."
For DreamWorks Animation this is the first time that they have produced a themed attraction of this size based on their licensed characters and stories.