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Merlin Entertainments: Merlin Magic Making Appoints Shows Director


Merlin Magic Making (MMM), Merlin Entertainments’ unique creative and development organisation has appointed Michael Braithwaite as the company’s Shows Director.
merlin entertainments group logoReporting directly to Merlin Group Creative Director, Paul Moreton, Braithwaite’s role will be to review all the show formats in Merlin’s resort theme parks, hotels and midway attractions; creating a clear strategy for the future which not only raises the overall quality of both the content and performance but also ensures the entertainment reflects the positioning of the individual brands, and the audience profile. 

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He will also work very closely with both his colleagues at MMM and with local attraction and brand teams on new concepts, integrating entertainment/show elements with overall themes and creative development.

Commenting, Paul Moreton said; “Shows and live entertainment are a very key part of the Merlin ‘magic’ in our attractions around the World. Michael’s background in theatre, music and major event development will bring new skills to MMM ensuring our live entertainment is World class, and providing yet more memorable experiences for millions of our guests:”

Braithwaite has a broad experience in live entertainment most recently as Senior Producer for the Mayor of London’s Outdoor Festival, a key event supporting Festival 2012 and the 2012 London Olympic and Paralympic Games.

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