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Picsolve Accelerates Digital Image Capture Strategy with $13m Investment from Moonray Investors


Picsolve accelerates their digital strategy with an investment of over $13m from Moonray Investors, the proprietary investment arm of FIL Ltd 

Visit Picsolve at the IAAPA Attractions Expo 2013, November 18th – 22nd, Booth #3829.

Picsolve, the premier image capture partner for the leisure and entertainment industry, is pleased to announce a further investment from owners Moonray Investors, the proprietary investment arm of Fidelity Worldwide Investment. This investment will provide the capital needed to further accelerate Picsolve’s mission to revolutionise the industry in the pursuit of truly connected Guest experiences and untapped revenue potential for its customers.

Picsolve digital image capture technology at Alton Tower's Smiler rollercoasterMoonray’s investment is part of a funding plan that started in 2011 to deliver a new vision of photography in leisure and entertainment. This next phase of investment is a testament to Picsolve’s achievements as it continues to drive an aggressive roadmap of best in class retail disciplines and technology innovation in both print and digital media.

Sebastian McKinlay, Moonray’s representative and Chairman of Picsolve, said, “We are delighted  to be able to announce this further investment in Picsolve.  It is a key step in accelerating its development in retail and digital propositions to consumers and helps drive long term growth.”  

“As the media-rich, social online community comes of age we are pleased to be at the forefront of the development curve during these exciting times.”

Award Winning Technical Innovation

With 20 years’ experience, Picsolve is proud to have earned a strong reputation within the leisure and entertainment industry for delivering coherent operational solutions for complex environments. In particular, Picsolve’s developments Picsolve Accelerates Digital Image Capture Strategy with $13m Investment from Moonray Investorshave focused on using innovation and commercial acumen to  satisfy the rapidly changing demands of consumers. With a strong foundation of expertise in designing end-to-end photo and video capture and distribution platforms to support great retailing experiences, Picsolve is increasingly connecting the entirety of a visitor’s journey with more interactive products.

GSX is one example of a recent and innovative product where Picsolve’s cutting edge Green Screen Experience is leading the field. This exciting new product has already been recognised by the attractions industry with the coveted International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Award for Best New Product 2012, The innovative GSX green screen provides a real time interactive and immersive experience outputting to both photographic and video based products via Picsolve’s new for 2013 GSX to Video offering. 

In addition, Picsolve launched its new global image cloud platform in July 2012 and this season this platform  will power over sixty sites globally. This seamless platform is available on PC, Tablet and Mobile.

100% Consumer Satisfaction

With more than 500 installations worldwide and capturing over 100 million amazing moments every year, Picsolve helps clients such as Merlin Entertainments plc and sites like The EDF London Eye, LEGOLAND Parks, Madame Tussauds, Picsolve image capture technology at Merlin Entertainment's London Eyeand Alton Towers, as well as clients around the world like FC Barcelona, Atlantis The Palm Dubai, and Parques Reunidos to enhance the Guest experience, increase revenue and generate repeat visits.  

Picsolve regularly achieves 100% mystery shopper scores for consumer satisfaction across the board.  It is little wonder then that Picsolve’s renewal rate for clients is an exceptional 95%.

Revolutionising the Industry – “Making Big, Bigger”

Picsolve CEO, Jeff Kelisky, joined the company in 2011 with a strong background in building global technology businesses, having previously served as CEO for Multimap, Europe’s leading provider of online mapping, and subsequently as GM of Microsoft’s Bing Local Search business, globally.  Under Kelisky’s leadership, Picsolve is set to revolutionise the industry by delivering best in class retail experiences and by pioneering product development in both Print and Digital. Most important in these efforts, is that Picsolve’s proposition is able to “future proof” their clients’ businesses as consumer behaviour changes with the exponential demand for digital and social media in the coming years.

Kelisky said, “We are delighted to have Moonray’s longstanding support. This investment will enable the team at Picsolve to continue to push the boundaries of image services to Theme Parks and Visitor Attractions, further enhancing the guest’s experience at these sites”

“We capture over 100 million images a year from some of the most popular leisure attractions across Europe, America, Africa and Asia.  Everyone in Picsolve is excited and committed to making a real and positive difference to our customers in the Leisure and Entertainment industry globally. We intend to roll out several innovations in the months and years ahead.”

Visit Picsolve at the IAAPA Attractions Expo 2013, November 18th – 22nd, Booth #3829.

Picsolve digital image capture technology at Blackpool Pleasure Beach's Wallace and Gromit Thrill-o-Matic

About Picsolve 

With over 500 installations across the globe, Picsolve is the leading independent image solutions partner for the leisure and entertainment industry. We capture over 100 million amazing moments every year with our cameras around the world, enabling people to enjoy and share their memories through image products and services.

Having pioneered attraction photography in 1993, Picsolve has twenty years of experience working with a diverse range of global entertainment and leisure brands. We are chosen for our ability to apply our retail excellence, world class technology and innovative thinking to create richly enhanced customer experiences and new revenue streams through a successful image capture and distribution solution. 

We are the industry leaders in providing cutting edge solutions for:
•    Ride Photography & Video 
•    Waterpark Photography
•    Walkabout & Event Photography
•    Award Winning Immersive Green Screen Technology (GSX)
•    Web and mobile products allowing guests to view, buy and share
•    Photo Gift Merchandise in park and online
•    Providing world class guest experience solutions

We provide everything you need for a smooth running operation; turn-key solutions that include fully staffed retail outlets, sales and marketing infrastructure, equipment maintenance and system support. We tailor the solution to your brand and customer proposition, helping to build brand equity by enhancing your guests’ experiences during their visit and beyond.  Visit

About Moonray Investors

Moonray Investors is the principal investing arm of FIL Limited, the parent company of Fidelity Worldwide Investment.  Moonray oversees FIL’s proprietary capital investments into real estate, venture and growth capital.  Moonray invests in a number of proprietary venture capital and private equity funds and has dedicated venture capital teams in Europe, China, Hong Kong India and Japan.   Distinctively, Moonray also actively builds scale businesses, including developing businesses from scratch, using equity capital and drawing the best capabilities from around the world to support their development. 

As a substantial investor of proprietary private capital, Moonray uniquely combines a long-term perspective, and an appetite for growth businesses  with a willingness to be bold.  Moonray has invested across a range of sectors including Healthcare, Technology, Consumer, Business services, Biosciences, Food & Agriculture and Energy and seeks to combine strong domain expertise, with long-term industry insights to target more disruptive growth opportunities.   Moonray often invests alongside founders and, with its unique investing attitude, access to global networks and capabilities through FIL and its affiliates, and equity capital support it is the ideal partner for many ambitious entrepreneurs and business leaders. Visit

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