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Picsolve appoints Robert Cowell as VP Asia, launching new tech at AAE 2018

picsolve super selfie aae

Leading digital content capture company, Picsolve, has appointed Robert Cowell as Vice President of Asia ahead of its return to the Asian Attractions Expo (AAE) after a two year absence.

robert cowell picsolve aae
Robert Cowell

The company will be launching two new experiences to the Asian market at AAE: the Experience Wall and Super Selfie.

Super Selfie is a selfie on steroids – a dramatic, panoramic and supercharged take on the must-have souvenir photo. Launched in partnership with, Super Selfie uses a panorama of any destination as the backdrop for a selfie.

Guests pose for a camera, located in a distant and high location, which captures three separate images at once. This creates a short video that launches with a close-up of the visitors before dramatically zooming out to reveal the panoramic backdrop behind them.

Another new piece of tech for the Asia region is the Experience Wall which provides an immersive replacement for the more traditional green screen. Visitors are captured in front of a wall of HD screens that plays content appropriate to the location or brand. Guests are completely unaware that the wall turns chroma green for a split second, allowing for post-production effects to be applied.

Recent contract wins include Busan Air Cruise and Studio City Macau

Picsolve’s presence at this year’s AAE, together with the arrival of Cowell, underlines Picsolve’s commitment to the region. The company currently has 19 partners in the Asia Pacific and Middle East region, with significant recent wins including Busan Air Cruise and Studio City Macau.

experience wall picsolve image capture

Cowell has been seconded from his role as Global Transformation Director and will be driving Picsolve’s operations in the region. He joined the company in 2013 and has been responsible for leading Picsolve’s strategic assessment of the Asia market. Cowell will be based in Hong Kong, focusing on developing the company’s Asia footprint, building strategic partnerships and targeting new market sectors.

Robert Cowell will be on hand at AAE to discuss content capture in Asia, along with David Hockley (CEO) and Andrew Jarvis (General Manager Asia and Middle East).

Meet the Picsolve team at booth #705, AAE18, which runs from 6th-8th June at the Hong Kong Convention & Exhibition Centre.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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