Raven Sun Creative, the immersive entertainment design and IP development firm, has announced that Louis Alfieri, Principal & Chief Creative Officer, will be participating in a new programme at the International University of Languages and Media in Milan, developed by Massimiliano Freddi.
“For the first time in Southern Europe, a University dedicates a course for a full semester to Theme Parks and Attractions Management,” says Freddi. “The general objective of the course is to contribute to the development of a managerial skill set for the specific areas of the Theme Parks and Attractions sector.”
Developing managerial skills
The course runs from 9 February to 11 May, and Alfieri will be leading a virtual masterclass for the students on Tuesday 16 February from 16.30 to 18.00 CET. During this session, he will be drawing on his 30 years of experience in the industry to explore the topic of ‘How to develop an attraction.’
During the semester, participants will learn the theoretical elements of the attractions industry and study a variety of business cases in depth. In addition to this, they will also apply what they have learned by completing project work.
The full course covers the following main topics:
- Introduction to the theme park and attractions industry
- HR, career planning and company structures
- Product development and operations
- F&B, retail and finance
- Marketing, communication and sales
- Annual operating plans
- Marketing plans
Over the semester, students will learn what the attractions industry is about and will be assigned a business case to develop, which encompasses all aspects of the course, from business planning and product development to sustainability.
Freddi says that the aim of the course is to give participants the chance to fall in love with the industry and include on their list of possible future careers.
Alfieri often speaks at industry events, the most recent of which was a Museums Immersive Network webinar, alongside Raven Sun Creative’s Senior Writer & Associate Producer, Tim Madison.