Shanghai Disney Resort has announced a multi-year strategic alliance with PepsiCo and Tingyi Holding as the primary beverage suppliers to the resort.
Under the agreement PepsiCo and Tingyi Holding will have an ‘integrated brand presence’ in key locations and attractions around the resort and develop joint marketing campaigns.
PepsiCo also plans to develop ‘innovative beverage equipment’ and ‘unique menus’ for visitors to Shanghai Disney Resort through its Asia R&D Center in Shanghai
Mike Crawford, General Manager of Shanghai Disney Resort, said, "We are pleased to announce this new alliance with PepsiCo and Tingyi Holding. Pepsi and Master Kong are a great fit for Shanghai Disney Resort. This alliance ensures that our Guests can enjoy their favorite beverages during their visit, and it complements our efforts to provide high-quality, memorable vacation experiences for our Guests."