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Tokyo Disney Resort first half attendance boosted by new rides and events

tokyo disneyland development beauty and the beast

The total combined attendance at Tokyo Disneyland Park and Tokyo DisneySea Park during the first half of the fiscal year (April 1 to September 30, 2017), totalled 14,775,000.

This represents an increase of 445,000 persons or 3% on the attendance figure for the same period last year.

The improved attendance figure is the third highest figure up to this point.

During the first half of this fiscal year, the new attraction Nemo & Friends SeaRider and the special event Disney Pirates Summer proved popular with guests to Tokyo DisneySea.

At Tokyo Disneyland, events which had a seasonal element attached to them such as Disney’s Easter, also were very popular.

“In a brisk market for experiences, Tokyo Disney Resort appears to have succeeded in luring not just families but also young people with participatory events,” Eriko Sakurai from Bunri University of Hospitality, told the Nikkei Asian Review.

A Halloween event that began in September and costume days that were extended throughout the season proved successful. This was due to demand from younger customers.

DisneySea also introduced a new bunny rabbit character named Stella Lou in the spring.

Tokyo Disney Resort
Tokyo Disneyland

Tokyo Disney Resort takes cautious view

Despite positive first-half results, Tokyo Disney Resort projects a 2% drop in guests from the previous year to 29.5 million people in fiscal 2017 as large construction projects are likely to keep people away.

Tokyo Disney Resort, which includes Tokyo Disneyland and Tokyo DisneySea, is located in Chiba Prefecture just outside Tokyo, and drew visitors from the capital area, the rest of Japan and internationally.

The resort operator is taking a cautious view in the face of typhoon weather in October that brought heavy rains to Japan.

The resorts are optimistic that attendance figures may pick up starting in November when Christmas shows and other new events start, bringing in the crowds during the public holidays.

Image: Tokyo Disney Resort

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