Ticket sales started at midnight and demand was so high that the resort’s app could barely cope with the crowds. Authorised tourist agencies were also inundated.
The scramble was exacerbated as the grand opening date of September 20th coincides with the popular Mid-Autumn Festival. Searches for nearby hotels increased sevenfold as people raced to lock in holidays and the Universal Studios Grand Hotel and NUO Resort Hotel swiftly booked out.
Frustration at booking
The massive surge in traffic caused problems not only for Universal Beijing Resort’s app and website but also for other ticketing websites and apps. Many crashed frequently. Hopeful customers expressed frustration, reports China Daily – some that they couldn’t get to book tickets at all; others that they thought they had placed orders only to have them cancelled without explanation.
Record breaking lands
Universal Beijing Resort is based in the Tongzhou district of Beijing and is the first Universal Studios theme park in China. It is also the largest worldwide, with seven themed lands stretching over four square kilometres. Universal Beijing Resort includes 37 rides and attractions and 24 shows and performances. Lands include Kung Fu Panda land and WaterWorld land (both firsts for Universal).
They also include the world’s largest Minion Land and the world’s first Transformers-themed land.
The Wizarding World of Harry Potter, Hollywood, and Jurassic World Isla Nublar also feature.
“We and our local partners, including Beijing Tourism Group, are creating one of the most magnificent theme park destinations ever built – right here in Beijing,” said Tom Mehrmann, president and general manager of Universal Beijing Resort, in a previous statement. “It is the fruit of co-creation, merging Universal’s decades of global theme park experience with our partner’s deep insights on China.”
Pricing in line with market conditions
One-day dated standard tickets to Universal Studios Beijing cost 418 RMB (low season), 528 RMB (mid-season), 638 RMB (high season) and 748 RMB (special season).
Universal Studios Beijing’s ticket pricing is based on consumer and market research, and is in line with market conditions and industry practices.
Tickets cannot be transferred or resold. Children, seniors and guests with disabilities will receive a discount of approximately 25 percent on one-day dated standard tickets.
Universal Beijing Resort is expected to achieve a success on the lines of Shanghai Disney. The Resort expects to have 30 million visitors per year, generating between $3.87 billion to $4.65 billion a year.