Attractions.io, a leading creator of mobile visitor apps, has teamed up with IAAPA to host a new industry webinar aimed at helping marketing teams manage tighter budgets, changing guest behaviours, and the increasing demand to achieve more with fewer resources.
The session called “The Attraction Marketers’ Guide to the Future of Revenue Growth" is scheduled for 11 December at 11 am EST / 4 pm UTC.
As attendance stabilises and economic uncertainty influences consumer spending, attractions worldwide are reevaluating their strategies for growth.
The webinar will examine why and how the most resilient operators are transitioning from volume-focused strategies to a yield-oriented approach — aiming to maximise the value of each guest visit instead of depending only on admissions.
A pratical five-step strategy
Based on insights from over 150 venues globally, the webinar will present a practical five-step strategy that has enabled operators to achieve measurable results, including:
- 52% increase in average transaction values at Chester Zoo
- 197% uplift in ticketed product conversions at a leading UK attraction
- 35% opt-in rate for ongoing marketing at Knoebels Amusement Resort
Delivered by Mark Locker, founder & CEO at Attractions.io, the session will help attendees understand how to:
- Create a comprehensive guest profile by integrating existing systems.
- Shift success metrics from solely volume to include yield.
- Drive spending during the visit, even with limited resources.
- Spot quick-win revenue opportunities while aligning for long-term growth.
"Marketing teams are dealing with ambitious targets and shrinking budgets,” says Locker.
“This session focuses on what attractions can influence — secondary spend, guest experience and the moments that create real value. We’re pleased to partner with IAAPA to bring this conversation to the wider industry.”
The webinar is free to attend for all IAAPA members. To register, please click here.
Recently, Attractions.io launched the Digital Guest Experience Health Check, a three-minute scorecard designed to help attractions identify friction points throughout the visitor journey, from pre- to post-visit.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
