AKA, an award-winning, fully integrated creative and media agency, has celebrated its 15th anniversary since launching in the US, with a growing national client base now spanning theatre, arts and culture, attractions, destinations, and sports.
Since its inception, the agency has grown to 115 employees across New York and Los Angeles, evolving from a specialist theatrical agency into a full-service creative and media partner that delivers content-driven, data-led campaigns, inspiring people to take action.
Whether on stage, in museums, on city streets, or inside stadiums, AKA’s work aims to spark connections, grow audiences, and increase attendance through the power of shared experience.
Connecting audiences to experiences
“The past 15 years have been defined by extraordinary people – our team, our clients, and the creators we’re privileged to collaborate with – who trust us to bring their visions to life,” says Elizabeth Furze, CEO.
“As we look ahead, our focus remains on pushing boundaries, embracing innovation, and continuing to connect audiences to experiences that move them.”
AKA’s line-up of Broadway shows currently features & Juliet, ART, Buena Vista Social Club, Cabaret at the Kit Kat Club, Dog Day Afternoon, Harry Potter and the Cursed Child, Hell’s Kitchen, Liberation, Second Stage Theater’s Majorie Prime, Oedipus, Lincoln Center Theater’s Ragtime, Stranger Things: The First Shadow, Waiting for Godot, and Maybe Happy Ending – the 2025 Tony Award winner for Best Musical.
Outside of Broadway, the agency holds a strong reputation among some of the country’s most prominent institutions, attractions, and experiences.
This includes American Dream, Cleveland Museum of Art, The Harlem Globetrotters, Harry Potter New York Store, Mercer Labs, Museum of Fine Arts Boston, NBA Experiences, New York Botanical Garden, Rubin Museum of Himalayan Art, Studio Museum in Harlem (reopening Autumn 2025), The Frick Collection, The Metropolitan Museum of Art, The Morgan Library & Museum, The New York Historical, and the YMCA of Greater New York.
Shaping the next chapter of live entertainment marketing
AKA established its West Coast office in Los Angeles five years ago, strengthening its bi-coastal presence and leading campaigns for prominent clients such as the Asian Art Museum, BroadwaySF, Focus Features, Pasadena Playhouse, and The Wallis Annenberg Center for Performing Arts.
This expansion has improved AKA’s ability to offer unified strategies and local expertise to clients nationwide.
Among its specialist client offerings, AKA continues to see strong success with Show & Tell Research, its in-house market research firm providing insights to museums, attractions, and theatre clients nationwide, and The Arts Insider, a creator programme and platform now preparing to welcome its fourth cohort of influencers, amplifying authentic voices in arts and culture.
AKA recently launched two initiatives to broaden access and increase Broadway audiences. The Official Box Office is a streamlined platform that enables audiences to explore shows and purchase tickets directly from official websites—without middlemen or markups—with access to all seats. It aims to make discovering Broadway easier, more transparent, and more inviting for both locals and visitors.
The agency launched Next Stage, a marketing effort to make Broadway more accessible and inclusive for all New Yorkers. It promotes productions via exclusive ticket rates, media, and community outreach, focusing on engaging multicultural audiences. Offered free to participating productions, Next Stage shows AKA’s commitment to keeping Broadway an entertainment and cultural touchstone for everyone.
As AKA marks this milestone year, the agency takes a moment to reflect on 15 years of growth and influence and looks ahead with renewed commitment. Driven by its mission to inspire people to explore new places through authentic stories and experiences, the agency is well placed to shape the next chapter of live entertainment marketing.
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